Simple Elegant Meaning

When I look at Sakata’s USB Blank I immediately understand its poetic design. With a world nearing saturation of internet connectivity, will a message ever need to be sent on a random journey across an ocean in a little glass bottle? Probably not, the Blank USB drive should act as a keep safe. A thing one could place more personal value on. It brings to mind the ironic play of mediums here, the content is digital, non-physical, although the object is. However the metaphor of a special message inside is of higher value whatever its form. It’s use of metaphor to compare a digital medium with a timeless old analogy medium such as paper is very clever.
This object also brings to mind the importance we place on our digital files we have stored on our computers and backed up on our external storage drives. We so eagerly shuffle our own content around on these mediums.Objects like external hard drives rarely look valuable. Generally of cheap plastic aesthetics or function aluminum forms. It is more that the content inside is of value. Some companies like LaCie use the talent and pull of star designers to add value to their products. Philippe Stark designed the ‘Blade Runner’ hard drive in 2013 for the design-conscience consumer. Possibly an exercise in jazzing up a boxy object to drawn in an audience it would look neat on any modern desk.
Sakata’s work reflects simple ideas and meanings in simple objects we use everyday. His other product work showcase his interest in creating and storing memories, irony and challenging norms. His Landscape ruler set is an interesting challenge to that of a traditional ruler. Its measurement markings complimented with mountain ranges or farm animals plays on the convention of using numbers for measurement but rather visual forms to relay the same meaning. Associating imagery to logic.
The ‘Brick’ tape dispenser I find is ironic, in the fact that he chose a brick to act as a heavy weight is both ingenious and highly functional.  We all associate bricks to be heavy. This object resolves down to simple materials and form. You can see Sakata’s feel for natural materials evident in the red clay brick. Minimal in many respects.
The ‘Diary’ work by Sakata challenges norms on what a traditional diary is supposed to be. One usually defines diaries as books, journals or paper with written notes and words. Here Sakata adds another dimension to the diary, allowing the user to store physical objects in each entry.