Poetic and Practical

Poetic design is both aesthetic and practical. It is inevitable outcome in the process of the development of modern society.

The embodiment of the Poetic design in the end is good product. Packaging, both the external form and surface all design of the product must be in rich appreciation at the same time meet the needs of the customer related groups. In the author’s view, poetry is closely connected to the practicability of art and designs the key to sustainable development. Just as Naoto Fukasawa and Winnif Pang’s works.

Naoto Fukasawa, the famous Japanese product designers, household appliances and daily-use sundry design brand “minus” founder. He fought for many famous companies such as apple, Epson brand design, his work in Europe and the United States won dozens of design award. His design idea is: with the least amount of elements (upper and lower tolerance to + / – 0) all the functionality to display products.

In my opinion, Naoto Fukasawa‘s Juice Boxes (set) compared with poetic and the combination of practical philosophy. By the image we can think of the delicious strawberries, fresh fruit juice and happy life. At the same time also makes us think of food safety, resource recycling and environmental protection. With different shape characteristics of the fruit juice boxes for packaging, give a person with the consciousness of intuitive imagination, like Naoto Fukasawa insist his claims as design (with the least amount of elements, to show all the product function). This design of juice boxes is associated with fresh, convenient, delicious, and so on. Works not only reflects the content of the product, but also enjoy the fruits of visually intuitive beautiful color and shape characteristics, meet a lot of young people the need for product packaging “sprout”.


Naoto Fukasawa think design is a kind of life, which in order to satisfy people’s needs, the life style of design is convenient rather than change and complicated. Therefore, a good design must be people-oriented, pay attention to details of life, convenient people’s life habit, and make a design better life. Especially in today’s highly developed social, many designers try to deny the established design, with their own ideas to create a new way of life, thus virtually increased people’s burden of “fit”. The “unconscious design” is not a kind of brand-new design, but pay attention to the details of some other people don’t realize, to enlarge these details, into the original products, sometimes, the change is greater than the creation of a new product. This view we can understand from his work “CD player“.


This is a very concise and practical CD player, just like an exhaust fan, which the most special place is the nostalgic rope switch. Many people in their childhood had repeatedly pull the switch to electric light constantly experience of opening and closing. This design evokes our childhood memories. It makes us review the past and enjoy the wonderful music at the same time, more suitable for restoring ancient ways now. This while reminiscing about nostalgic experience is very wonderful.


Naoto Fukasawa is a meticulous for the “details” of the designer, such as this kind of desk lamp with tray. Let’s imagine a scenario, when to end the day, trudging back home, you will put down the key and then conveniently open the lamp. And the design of this lamp skillfully grasp the details of the lamp base design into the shape of a plate, you can casually the keys into the plate, the lamp will light up automatically; And when are you going to leave, in take the key at the same time, will automatically put out, this desk lamp is the end of the day and the beginning of a new day.

There is a similar work by other designers. His name is Winnif Pang,Hong Kong Winnif Studio Ltd and Zanif design consultant company founder, is committed to promoting the Hong Kong design and individual design brand Winnif and Hoobbe, its products are exported to the United States, Europe, Japan and other countries. His Cracked Up with Naoto Fukasawa has the same effect.


In the author’s point, the Cracked Up put the Oriental porcelain “open” aesthetic into the outward form of his daily fruit basin. Makes the fruit basin abounds irregular visual aesthetic feeling, and convenient in fruit cleaning needs. Taking the scattered solidification in common household products, both full of poetic flavor, and improve the practicality of the products.

The Juice Skin range Fukasawa designed for the Haptic Exhibition at the Takeo Paper Show in 2004 showcases a poetic packaging design to ironically resemble the contents, i.e. fruit juice. Clever manufacturing techniques such as electrostatic flocking used for making Japanese fake restaurant food are one of the methods to achieve a high level of detail. This method both visually and texturally draws the audience in and immediately identifies the packages contents.