Electrical vs “Die Electric”

Can you imagine life without electricity? Many would say NO.

In daily life, we tend to be too dependent on electricity. Also in the past, a human being put a lot of effort into converting non-electric objects to electric devices which enabled them to enjoy more convenience of electricity use. The examples are electronic toothbrush, electronic pencil sharpener, and electronic kettle.

Have you ever thought of converting electrical devices into non-electric objects? It is probably hard to think of this because we are get used to using electricity more and more.

Some designers however have promoted the change of such perspectives by dismissing predetermined notions of how we are “supposed” to interact with basic objects.  Scott Amron, an American conceptual artist and electrical engineer, is one of the designers. Scott started his career by studying electrical and mechanical engineering and in 2007 he established his product design firm, Amron Experimental

He designed some non-electric objects which were originally invented as electrical devices. Scott also attempted to remove electrical function from electrical devices in his product deigns. The collection of the designs called “Die Electric” is exhibited in Amron Experimental’s website.

“Candull” is one of the “Die Eletric” designs. With the Candull, a candle replaces light bulb and a function of a light bulb socket is transferred from powering lamps to a candle holder. So the electrical object, a lamp, was totally turned into the non-electrical object, a candle holder. The design may be criticized because of question of usefulness but the concept of the design is the idea of life with no electricity and it may promote change of customers’ perspective on electricity.


Candull, 2007

Amron’s Experimental contains more designs of his dielectric concept:


Shelf, 2007

vase2Single Vase AC, 2007

toothvToothhold, 2007

planter2Grow Plug, 2007


Firewall, 2007

He designed a series of objects using electrical sockets and electrical wall outlets without conducting electricity, based on dielectric concept. Electrical wall outlets provide energy to electronic devices. Then have you ever thought of plugging non-electric objects into electrical wall outlets? What objects we could plug in, other than electrical devices? Scott plugged in shelf, vases, toothbrush holders, flowerpots and fire extinguishers, all of whose electrical flow is dielectric, that is, not conducting any electrical current. It may be dangerous to plug in such a non-electrical object into electrical wall outlets. And the designs may be also criticized because of the designs’ practicality. Those criticisms can be turned to the view that the designs demonstrate dangers of electricity when we use it excessively as well as how deeply we rely on the use of the wall electrical outlets and electricity. The designs with his brief descritopons about the designs on the Amron’s Experimental website, express his concerns about overuse of electrical energy and electrical devices and furthermore he highlights sustainability.

Scott’s thoughtful designs have shown that how designer’s ethics help designers to create new objects using only base materials. In his approach to converting objects’ own function into another function, Scott succeeded in demonstrating his concepts of the designs.